Top Tips For Writing Awesome Marketing Emails
Perfect Wedding Dresses for Your Body Shape
Top Internet Businesses – how to get started
I Am Happy with My Social Media Profile Now
Buying Instagram Followers Has Helped My Career

Top Tips For Writing Awesome Marketing Emails

As a business leader, you understand the importance of getting as many clients as possible. And because everything’s online these days, you’re constantly working on improving your online presence. You’re always engaging with customers on Facebook and Instagram and writing up awesome blog posts to improve your site’s SEO. And recently, you’ve been thinking of improving your marketing emails. You aren’t getting as much engagement as you’d like, and you know you could be doing more to make them interesting. You know what it’s like when you get an email from one of your favorite brands and immediately open it, and that’s what you want to happen to your customers.

Luckily, there are some great strategies you can use to write awesome marketing emails. If you want to learn more about how to master email marketing, read on.

1 Make it personal

These days, we live in a world where the consumer has very little patience for anything mass-marketed. Especially younger generations, such as millennials and Gen Zers, have spent most or all of their lives online, and they know how disingenuous something not tailored directly to them sounds. According to Forbes.com, “What a lot of marketers fail to grasp is that customers don’t want to be seen as a nameless face. They want to be acknowledged as unique human beings…Rather than sending out the same emails to everyone, use the feedback you’re getting to segment your email list. That way you can make sure customers feel like you’re reading their minds.”

It might take a bit of work to segment your email list, but it’s worth it: segmented campaign emails get opened over 14 percent more often than non-segmented ones. It’s all about having the right information and simplifying it with surveys (especially when your customer first signs up for your newsletter). By focusing on information like preferences, location, purchasing behavior, and your specific relationship with each subscriber, you can segment your emails properly.

2 Be phone-friendly

Did you know that these days, the average American consumer is spending five hours daily on a mobile device? That means that, when they open your marketing email, it’ll probably be on their phone instead of a larger screen. The last thing you want is a reader to struggle with your email, having to zoom in and out to read your content and see your images clearly.

According to the Content Marketing Institute, it’s all about optimizing for all screen sizes. They explain that it’s most important to use a single-column responsive layout: “Traditional two-column emails are set at a width of 650 to 700 pixels (px), which displays well on desktop and most tablets. However, certain mobile operating systems (notably Android) will not scale email content to fit the screen…However, when responsive design is applied to a two-column email, we get closer to an acceptable mobile-optimized email experience.”

Additionally, don’t make your emails too long. Instead, focus on tone, by making them funny and entertaining. If you have additional content to provide, consider linking to a blog post after providing a summary of what it’s about.

3 Write in the second person–and make it about the “you” reading

Writing in the second person is important for almost any communications you have with potential clients. From blog posts to tweets, this is how you connect, by making your tone friendly and directed at your reader at the same time. According to HubSpot, “second person language…keeps the focus on the customer, not the brand. This is a subtle tactic that helps you stay value-oriented.”

In the same vein, what you choose to write about should be something that benefits your readers or gives them the information they want (or need but didn’t know it until now). Put yourself in their shoes when you’re writing, and don’t forget to focus on how whatever you’re selling is something that will change their lives for the better. If you aren’t sure what works best, send out a survey and ask your readers what they need that’s connected to your product. For example, if you make running gear, ask what they think could improve in their runs, and develop a product with features based on that.

Considering that email marketing is the greatest strategy for customer retention for 80 percent of retail professionals, writing great content is very importan

4 Have awesome subject lines

Finally, having a great subject line is the most important of all. If you’ve ever rushed to buy airline tickets from an airline you subscribe to, you know what we’re talking about. Your subject lines have to be clear, interesting, engaging–and most importantly, they have to make the reader think that there’s something in it for them if they click. That by doing something (for example, clicking on a product in your email), they’ll get something in return (like 50 percent off an item).

According to The Huffington Post, you need to “make your subject line compelling and keep it short and sweet (under 50 characters). An effective subject line offers something of value to your recipients and invokes a sense of curiosity, urgency or excitement.”

And don’t forget to use emojis! Emoji use increased 775 percent in email marketing from 2015 to 2016.

These are some great strategies for writing the best emails possible. What other strategies do you use?

Perfect Wedding Dresses for Your Body Shape

If you’ve accepted the engagement ring and you are now starting to look for the perfect wedding dress, one of the first things you will want to do is determine your body shape.  Using information from dress experts will make it easier for you to look critically and carefully at wedding dress designs to choose the best from among hundreds of Azazie dresses. Remember that even if you opt for an in-salon session of trying on dresses, most will only allow you to book an hour-long appointment, which may not be enough time if you don’t know what you’re looking for.

Most fashion designers use four main categories to describe the female body shapes. Each of these has distinctive features, and there are some “tricks of the trade” that will help you accentuate your best attributes while downplaying or camouflaging areas that may cause you concern. Knowing your body type will help you focus on wedding gowns that will be most flattering for you on this most special of days.

The “Ruler” Body Type. This body shape is also called the straight, the rectangle or the banana shape. A vast majority of women will fit into this category. The 45 percent who do will recognize that their bust, hips, and waist are almost the same circumference, meaning that the middle might not be as clearly delineated. Whether your frame is small or medium, women in this category often have smaller breasts and often enjoy shapely legs.

The main goal of shopping for this body shape is to find those dresses that add curves to your upper half and create the illusion of a well-defined waist. You can start by looking for dresses that have clear or nipped waistlines and a form-fitting bottom half that will help you create the illusion of curves. A cinched, wrapped, corseted, or ruched gown will also create the shape you are looking for by creating a middle. Keep in mind that mermaid gowns flatter petite women, and sheath dresses help to feminize a straight female frame. Off the shoulder and boat neck tops will draw attention upward, as do rhinestones and other embellishments around the bust and shoulders. If you have long, toned arms, maybe a sleeveless gown is better, since it will showcase that feature.

The “Spoon” Shape. This shape is also called the pear shape, the bell shape, or an upwards triangle shape. Women who fit into this category have hip measurements that are larger than their bust. Most women with this shape have a waistline that is more clearly defined, along with elegant necklines and slender arms, so don’t be afraid to show those, along with your waistline, off!

If you are a pear shape, look for dresses that add volume to your upper half. While sleeveless dresses will flatter your slender arms, you may want to also focus on detailed bodices.A-line dresses that cinch at the waist or other gowns that sport a natural waistline will keep the focus on the bodice as well. Ball gowns balance out a pear shape, and short dresses with flowy skirts are also very flattering on this shape.

The “Cone” Shape. Also called the apple shape or the inverted triangle, this category describes a body shape where the woman has broader shoulders and a stronger upper half. Their hips are usually smaller. To flatter this shape, choose dresses that create a balance between your broader upper half and your narrower lower half in an attempt to create more of an hourglass silhouette. Remember that, for busty women, thick straps are a must, and long sleeves can slim heavier arms.

V-top dresses and A-line dresses will enhance your lower body, and, fit and flare dresses also create a balance. Remember that, as a cone shape, you may have a split size, with your bust and waist being so different as to create an issue. Make sure to choose a gown that defines your waist. Asymmetrical, slightly dropped, or ribboned waists can be flattering, and chiffon gowns elongate short legs. You may also want to look at contemporary two-piece wedding dress separates.

The “Hourglass” Figure. This body shape is also called the figure eight shape and is typically presented as the “ideal” shape where the hip and bust measurements are equal size, and a narrow waist separates them.

To accentuate your curvaceous form, choose dresses that flare in all the right places. Mermaid dresses, ball gowns, and dresses with fearless necklines are excellent options for this body type. Accentuate all of the positives of your figure with a dress that accentuates your streamlined silhouette from head to toe. Remember that all over lace is also very flattering, and can create a soft, feminine look.

What dress features have you found to be particularly flattering for your specific body shape? Please feel free to share here.

Top Internet Businesses – how to get started

Top Internet Businesses

The cheap startup business ideas that I will detail below can help you start a business with a relatively low budget and can bring you a quick profit. All of the ideas below imply work and effort on your part. Let’s begin.

  • MLM and affiliation

The income from affiliate profits is quick, as you have a high traffic site or average traffic, but the followers are loyal readers. If MLM also involves travel, affiliation is 100% a home business that involves computer work.

If you have some MLM experience, then you definitely know other MLM leaders from the same company or other competing firms. Use these relationships so you can create very large teams almost overnight and thus you can enjoy a generous amount of money in the bank account at the end of the month.

  • Marketing Consultant

Online businesses are blooming every day. However, if you like and are good at working on the computer, you know that not all people are as good as you. There are people interested in starting an online business, such as an online store, and that are not good at promoting it, to attract customers to their site. That’s why they prefer to turn to marketing specialists when it comes to promoting their products. Not only that, but you can help existing businesses in the online environment reduce their budget for advertising and get good results. These are just a few examples. As a marketing consultant, you can give a lot of tips to interested companies to make use of their online presence. And the best part is that you will earn money working online from the comfort of your own home, requiring only a mobile phone, a laptop and an internet connection and you will be getting money from your customers, using the knowledge you already have.

Top Internet Businesses 2

  • Manufacturing handmade products

In recent years, a bunch of small handmade manufacturers have emerged. The offer of such products is very varied: from handmade jewelry to decorative and organic cosmetics candles, crocheted things for children, wood decorations and much more. It is certain that this market segment – handmade – is steadily increasing and it would be a shame not to take advantage of it. After all, if you like to do something, you can use this activity as a delight after work hours and get some money out of it. You can find more information here.

This is one of the activities that I especially recommend to mothers who stay at home on maternity leave and want to take advantage of the small breaks during the day to make money in front of the computer.

  • Translations

Do you know a foreign language very well? Super! It’s time to earn money from this. Make a search on Google, make a list of the companies that are looking for translators, then contact them and offer them your services. Negotiate the pay, sign the contract and you’re ready to start working as a translator at home.

  • Web Design

Rarely does the way a site looks like correspond to their vision. Here we are talking about advanced changes that must be made to the site, in CSS and HTML, so that it looks exactly like the site owner has imagined. And here is where you come in play. Help them build the site they want. Give them tips and keep them up to date during the site’s creation so that the whole project looks exactly the way it is. And everyone will be happy. Considering that we are no longer at the beginning of the internet, competition on the web design segment is quite fierce. That’s why it’s a little harder to start with until you get your first customers. Then my advice would be to go on the recommendations. And if your customers are happy with the result, they will definitely recommend you to all those close to them who are interested in creating a site.

  • Tutoring

Do you like to work with children? Are you patient and are you willing to share your knowledge with others? If you answered YES to all of these questions, then it is important to think seriously if you want to tutor. However, do not limit yourself to children. There are grandparents who want to be able to talk a few words with their grandchildren who were born abroad. They want to learn the language in which their grandchildren speak.

I Am Happy with My Social Media Profile Now

Marketing plays a key role in a business, regardless of the size. A small business that just employs one person needs marketing just as much as the larger companies that employ thousands. In today’s times, one of the biggest and easiest ways to market yourself is through social media accounts. That is why I wanted to look into the different platforms and pick out the one that is best for my needs. I thought that Instagram might be the one, and I was right. I have had a lot of success because I buy Instagram followers every now and again at the beginning of my social media presence.

I like Instagram because every post has to be accompanied by a picture. Since my business relies on visual effects, having a photograph with every single post can only help me. Read More

Buying Instagram Followers Has Helped My Career

Just a few years ago, I would have laughed if anyone would have told me that I would have thousands upon thousands of followers on Instagram. I had an account then, but it was mostly just family and friends who were able to access it. I wanted to get my photography out more though, but I had no idea how to make my pictures go viral. They are good, better than good actually. When my brother told me he found a way to have my pictures get viral on Instagram, I was immediately on board even before hearing all of the details.

It was easy to be on board because my brother has been helping me with my photography and getting my name out there from the very beginning of my career. Read More

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