When it comes to marketing your business, you’ve got your work cut out for you. There are many facets to marketing, and marketing can make or break your business, so you’ve got to get it right ikn order to create a successful business. Many people think of marketing as simply another word for advertising, but this is not the case. Marketing cosists of advertising, of course, as well as branding, focus testing, and much more, so it’s not as simple as making commericals and watching the money roll in. When it comes time to market your business, you’re going to want to do your research and make smart decisions in order to make your business as appealing as possible. Here are some tips on how to do just that.
First and foremost, there’s branding. Branding is kind of like advertising, except that physical location or online storefront is advertsing itself. Basically, you want your branding to accomplish two major things. First of all, you want your branding to be inviting and friendly. You want to make sure your customer base feels welcome in your store or on your webstie. The other thing to take care of if informing your customers exactly what it is you make or do. So, how do we accomplish these goals? First of all, you’re going to want your branding to stick to a cool color palette. Cool colors put people at ease, blue in particular, hence the prevalance of blue in branding of such corporations as Walmart and Facebook. Warm colors like red can often agitate your customers, so it’s best to stay away. The other major thing to consider is coing up with a name, logo, etc. that is simultaneously fun and interesting, as well as relevant to the services or goods provided by your company.
When it comes to advertising, you’ll want to know you demographic. For example, when advertising to young people on the internet, featuring clothing like that of Rue 21 or other trendy retailers is a must. The tone of your ad also depends on your target demo. For instance, younger audiences are more willing to accept an irreverant tone in your advertising. In fact, they tend to cynically laugh off overly serious ads. Older generations, however, are more inclined to appareciate reverence and restraint in the tone of advertising. Another thing to consider is the positive influence that a focus group can have on your endeavors, as they can preview an ad before distribution and provide feedback to help you improve.