Archive - May 2018

5 Tips for Using Audio Conferences in Your Business
Top Tips For Writing Awesome Marketing Emails
Perfect Wedding Dresses for Your Body Shape

5 Tips for Using Audio Conferences in Your Business

Audio Conferences in Your Business

Audio conferencing can be a tremendous way for a business to allow communication among a large group of individuals simultaneously. An audio conference can be used to enable management to discuss new company initiatives with a subset of their employees in what will mostly be a one-way conversation. They can also be used to connect many individuals who will all be contributing to the conversation to varying degrees.

The growth of remote work has made audio conferencing more important to businesses than ever before. It is often a logistical and financial nightmare to try to gather even a small, dispersed team in one location for a meeting or conference. Time and money can be spent in much more productive ways than in having people come together to discuss issues that could just as well be handled remotely via an audio conference.

The benefits of audio conferencing can be minimized if you do not have the right equipment, or conduct your conferences in a haphazard fashion. You will also find that there are some issues related to audio conferencing that can be addressed by making some changes to your current conferencing policies or strategies that will improve their utility to you and your employees. Here are 5 tips on how you can improve the way audio conferencing benefits your business.

1. Distribute an Agenda

All participants in the audio conference should be aware of the topic and scope of the discussion. They also need to be advised if they are expected to participate as a speaker, or if they will simply be expected to listen to the subject matter. The agenda can also be used as an invitation to increase the attendance at the conference. Input from co-workers who have seen the agenda may point out ways that it should be modified before the final draft.

Failure to provide all invitees with a clear understanding of what is expected of them at the audio conference will lead to unnecessary delays and confusion. A well-constructed agenda will allow the meeting to proceed smoothly from topic to topic, and there will be no surprises when you call on your Operations Manager to chime in on the new plans. He knew you were going to call on him and is prepared, so the meeting can continue with minimal interruptions.

2. Improve Your Sound Quality

A major impediment to a successful audio conference is inadequate sound quality. According to, the quality of sound can make or break your audio presentation or conference. Some of the sound issues you will encounter can be easily addressed by better microphone location and minimizing any ambient noise that can get picked up and transmitted to your audience. Avoid using mobile phones as the sound quality is poor and the potential for call disruptions are too great.

Another way to improve your sound quality is to invest in better equipment. If audio conferencing is important to your business, this investment will pay for itself in short order. A logical place to start is by purchasing a high-quality microphone rather than using the one built into your phone. In addition to the microphone, custom audio cables can make an incredible difference in the quality of sound and enable your conferences to run smoothly and efficiently.

3. Avoid Multitasking During the Conference

The temptation always exists to get more than one thing done at a time if we can. In some cases, we can truly save time and be productive by dividing our attention among various tasks. This is generally not the case with an audio conference, and your attention should remain focused on the virtual meeting.

Some issues that can arise when you attempt to multitask can adversely affect your understanding of the meeting as well as the overall flow and quality of the experience for all of the attendees. Having to ask a speaker to repeat their last point because you were busy replying to an email wastes everyone’s time, and indicates that you are not paying attention. If this attitude was adopted by the majority of participants, the audio conference would just be a waste of time and money.

4. Make Your Audio Conferences Interactive

According to Public Words, the more conversational your audio conference can be made, the more interesting it will be for all concerned. It can get tedious to listen to a single speaker for prolonged periods of time, regardless of how interesting the topic or subject might be. A better listening and overall conference experience can be attained by having multiple speakers engage your audience.

In some instances, this may be impossible, as there may be a viable reason for a single speaker to dominate the conference. Careful planning can minimize these occasions, as various speakers can take turns communicating part of the overall message. A recommendation is if one person is to talk for more than 10-minute intervals, breaks should be taken and the participants polled for feedback or to see if the previous points need any additional clarification.

5. Set Specific Goals For Your Audio Conference

A conference that is designed to get the team together and hash out some new ideas may be less productive that one that has a more focused purpose. If instead, the participants know that the goal is to devise a marketing strategy that targets a particular audience and will be showcasing your new innovative product, your conference will have a much better chance of being successful.

The goals can be communicated in your agenda, as well as in a carefully prepared opening statement to the conference attendees. This assists everyone in defining their role in the conference and determining if their input will be required at any point in the meeting. Following up after the conference to gauge the level of success in attaining the stated goal paves the way for more productive meetings in the future.


These tips should help you take advantage of the benefits that your business can accrue from the use of audio conferencing. It is a technology that any business can use to their advantage when employed in an intelligent and comprehensive way.

What tips would you offer to readers to make business conferences more effective? Leave us a comment with your thoughts in the section below.






Top Tips For Writing Awesome Marketing Emails

As a business leader, you understand the importance of getting as many clients as possible. And because everything’s online these days, you’re constantly working on improving your online presence. You’re always engaging with customers on Facebook and Instagram and writing up awesome blog posts to improve your site’s SEO. And recently, you’ve been thinking of improving your marketing emails. You aren’t getting as much engagement as you’d like, and you know you could be doing more to make them interesting. You know what it’s like when you get an email from one of your favorite brands and immediately open it, and that’s what you want to happen to your customers.

Luckily, there are some great strategies you can use to write awesome marketing emails. If you want to learn more about how to master email marketing, read on.

1 Make it personal

These days, we live in a world where the consumer has very little patience for anything mass-marketed. Especially younger generations, such as millennials and Gen Zers, have spent most or all of their lives online, and they know how disingenuous something not tailored directly to them sounds. According to, “What a lot of marketers fail to grasp is that customers don’t want to be seen as a nameless face. They want to be acknowledged as unique human beings…Rather than sending out the same emails to everyone, use the feedback you’re getting to segment your email list. That way you can make sure customers feel like you’re reading their minds.”

It might take a bit of work to segment your email list, but it’s worth it: segmented campaign emails get opened over 14 percent more often than non-segmented ones. It’s all about having the right information and simplifying it with surveys (especially when your customer first signs up for your newsletter). By focusing on information like preferences, location, purchasing behavior, and your specific relationship with each subscriber, you can segment your emails properly.

2 Be phone-friendly

Did you know that these days, the average American consumer is spending five hours daily on a mobile device? That means that, when they open your marketing email, it’ll probably be on their phone instead of a larger screen. The last thing you want is a reader to struggle with your email, having to zoom in and out to read your content and see your images clearly.

According to the Content Marketing Institute, it’s all about optimizing for all screen sizes. They explain that it’s most important to use a single-column responsive layout: “Traditional two-column emails are set at a width of 650 to 700 pixels (px), which displays well on desktop and most tablets. However, certain mobile operating systems (notably Android) will not scale email content to fit the screen…However, when responsive design is applied to a two-column email, we get closer to an acceptable mobile-optimized email experience.”

Additionally, don’t make your emails too long. Instead, focus on tone, by making them funny and entertaining. If you have additional content to provide, consider linking to a blog post after providing a summary of what it’s about.

3 Write in the second person–and make it about the “you” reading

Writing in the second person is important for almost any communications you have with potential clients. From blog posts to tweets, this is how you connect, by making your tone friendly and directed at your reader at the same time. According to HubSpot, “second person language…keeps the focus on the customer, not the brand. This is a subtle tactic that helps you stay value-oriented.”

In the same vein, what you choose to write about should be something that benefits your readers or gives them the information they want (or need but didn’t know it until now). Put yourself in their shoes when you’re writing, and don’t forget to focus on how whatever you’re selling is something that will change their lives for the better. If you aren’t sure what works best, send out a survey and ask your readers what they need that’s connected to your product. For example, if you make running gear, ask what they think could improve in their runs, and develop a product with features based on that.

Considering that email marketing is the greatest strategy for customer retention for 80 percent of retail professionals, writing great content is very importan

4 Have awesome subject lines

Finally, having a great subject line is the most important of all. If you’ve ever rushed to buy airline tickets from an airline you subscribe to, you know what we’re talking about. Your subject lines have to be clear, interesting, engaging–and most importantly, they have to make the reader think that there’s something in it for them if they click. That by doing something (for example, clicking on a product in your email), they’ll get something in return (like 50 percent off an item).

According to The Huffington Post, you need to “make your subject line compelling and keep it short and sweet (under 50 characters). An effective subject line offers something of value to your recipients and invokes a sense of curiosity, urgency or excitement.”

And don’t forget to use emojis! Emoji use increased 775 percent in email marketing from 2015 to 2016.

These are some great strategies for writing the best emails possible. What other strategies do you use?

Perfect Wedding Dresses for Your Body Shape

If you’ve accepted the engagement ring and you are now starting to look for the perfect wedding dress, one of the first things you will want to do is determine your body shape.  Using information from dress experts will make it easier for you to look critically and carefully at wedding dress designs to choose the best from among hundreds of Azazie dresses. Remember that even if you opt for an in-salon session of trying on dresses, most will only allow you to book an hour-long appointment, which may not be enough time if you don’t know what you’re looking for.

Most fashion designers use four main categories to describe the female body shapes. Each of these has distinctive features, and there are some “tricks of the trade” that will help you accentuate your best attributes while downplaying or camouflaging areas that may cause you concern. Knowing your body type will help you focus on wedding gowns that will be most flattering for you on this most special of days.

The “Ruler” Body Type. This body shape is also called the straight, the rectangle or the banana shape. A vast majority of women will fit into this category. The 45 percent who do will recognize that their bust, hips, and waist are almost the same circumference, meaning that the middle might not be as clearly delineated. Whether your frame is small or medium, women in this category often have smaller breasts and often enjoy shapely legs.

The main goal of shopping for this body shape is to find those dresses that add curves to your upper half and create the illusion of a well-defined waist. You can start by looking for dresses that have clear or nipped waistlines and a form-fitting bottom half that will help you create the illusion of curves. A cinched, wrapped, corseted, or ruched gown will also create the shape you are looking for by creating a middle. Keep in mind that mermaid gowns flatter petite women, and sheath dresses help to feminize a straight female frame. Off the shoulder and boat neck tops will draw attention upward, as do rhinestones and other embellishments around the bust and shoulders. If you have long, toned arms, maybe a sleeveless gown is better, since it will showcase that feature.

The “Spoon” Shape. This shape is also called the pear shape, the bell shape, or an upwards triangle shape. Women who fit into this category have hip measurements that are larger than their bust. Most women with this shape have a waistline that is more clearly defined, along with elegant necklines and slender arms, so don’t be afraid to show those, along with your waistline, off!

If you are a pear shape, look for dresses that add volume to your upper half. While sleeveless dresses will flatter your slender arms, you may want to also focus on detailed bodices.A-line dresses that cinch at the waist or other gowns that sport a natural waistline will keep the focus on the bodice as well. Ball gowns balance out a pear shape, and short dresses with flowy skirts are also very flattering on this shape.

The “Cone” Shape. Also called the apple shape or the inverted triangle, this category describes a body shape where the woman has broader shoulders and a stronger upper half. Their hips are usually smaller. To flatter this shape, choose dresses that create a balance between your broader upper half and your narrower lower half in an attempt to create more of an hourglass silhouette. Remember that, for busty women, thick straps are a must, and long sleeves can slim heavier arms.

V-top dresses and A-line dresses will enhance your lower body, and, fit and flare dresses also create a balance. Remember that, as a cone shape, you may have a split size, with your bust and waist being so different as to create an issue. Make sure to choose a gown that defines your waist. Asymmetrical, slightly dropped, or ribboned waists can be flattering, and chiffon gowns elongate short legs. You may also want to look at contemporary two-piece wedding dress separates.

The “Hourglass” Figure. This body shape is also called the figure eight shape and is typically presented as the “ideal” shape where the hip and bust measurements are equal size, and a narrow waist separates them.

To accentuate your curvaceous form, choose dresses that flare in all the right places. Mermaid dresses, ball gowns, and dresses with fearless necklines are excellent options for this body type. Accentuate all of the positives of your figure with a dress that accentuates your streamlined silhouette from head to toe. Remember that all over lace is also very flattering, and can create a soft, feminine look.

What dress features have you found to be particularly flattering for your specific body shape? Please feel free to share here.

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