The Ins and Outs of Marketing
Great Content Strategies For Brand-Centric E-Marketing
Key Principles To Make Influencer Marketing Work
5 SMM Tips For Small Business Owners
7 Ways To Promote And Advertise Your Small Business For Free

The Ins and Outs of Marketing

When it comes to marketing your business, you’ve got your work cut out for you. There are many facets to marketing, and marketing can make or break your business, so you’ve got to get it right ikn order to create a successful business. Many people think of marketing as simply another word for advertising, but this is not the case. Marketing cosists of advertising, of course, as well as branding, focus testing, and much more, so it’s not as simple as making commericals and watching the money roll in. When it comes time to market your business, you’re going to want to do your research and make smart decisions in order to make your business as appealing as possible. Here are some tips on how to do just that.

First and foremost, there’s branding. Branding is kind of like advertising, except that physical location or online storefront is advertsing itself. Basically, you want your branding to accomplish two major things. First of all, you want your branding to be inviting and friendly. You want to make sure your customer base feels welcome in your store or on your webstie. The other thing to take care of if informing your customers exactly what it is you make or do. So, how do we accomplish these goals? First of all, you’re going to want your branding to stick to a cool color palette. Cool colors put people at ease, blue in particular, hence the prevalance of blue in branding of such corporations as Walmart and Facebook. Warm colors like red can often agitate your customers, so it’s best to stay away. The other major thing to consider is coing up with a name, logo, etc. that is simultaneously fun and interesting, as well as relevant to the services or goods provided by your company.

When it comes to advertising, you’ll want to know you demographic. For example, when advertising to young people on the internet, featuring clothing like that of Rue 21 or other trendy retailers is a must. The tone of your ad also depends on your target demo. For instance, younger audiences are more willing to accept an irreverant tone in your advertising. In fact, they tend to cynically laugh off overly serious ads. Older generations, however, are more inclined to appareciate reverence and restraint in the tone of advertising. Another thing to consider is the positive influence that a focus group can have on your endeavors, as they can preview an ad before distribution and provide feedback to help you improve.

Great Content Strategies For Brand-Centric E-Marketing

Great Content Strategies For BrandCentric EMarketing

There is a salient tactic that stands out among the others in e-marketing cocktail: and it’s content marketing. Just ask the Content Marketing Institute. According to them, almost half of business-to-businesses entrepreneurs want and need to engage with others but don’t know how. Finding what grabs attention is a gift. The same goes for consumer marketers no doubt. What everyone is searching for eagerly is brand-centric content that focuses on unique features that underlie appealing benefits. Some basic principles are in order:

Keep design consistent across content formats

Design is tops on the list of priorities. This has to do with logos and other company symbols. They can be static or evolve over time as needs are clarified or change. In the long run, your business will have identifying characteristics in terms of layout and color palette. Once established, the look of a website should remain consistent across all platforms you are using in your e-marketing strategy.

Find colors that speak well of your product or services. Different colors have emotional associations. You want immediate identification for your brand in social media. Repeat visitors to your site will come to know your look and feel, and when they see it elsewhere, it will engender an “aha” of recognition. They will be more inclined to interact and comment. If you give color and design short shrift, you will have lost a great marketing opportunity.

Brand loyalty is hard to get, but when you do, treasure it. Don’t be tempted to play with what is working now. Your blog should be reminiscent of your website, even if you switch to a SlideShare presentation. It is all about continuity. Don’t go for default type styles or hues if you don’t have to. It is easy to establish a template for PowerPoint that includes your logo and corporate colors.

Standardize your brand voice

What does it mean to standardize a brand voice? For starters, it has to do with your company image as revealed in content. Finding a “voice” and using it in all venues is the key. It doesn’t matter if it pertains to product descriptions, PR material, blogs, ad campaigns, or white papers. Don’t be all over the board. Your writing style is a clear example. What level of formality did you choose, what kind of language? Is it friendly and colloquial or businesslike and staid?

When deciding on your voice, think about the public or business reaction from a marketing point of view. Who is your reader and what does he or she want? Does your content have the right personality and perspective? Stiff writing is usually less appealing than a matter-of-fact relaxed style.

Utilize interactive content

A new trick in the e-marketing bag is interactive content. It is a hot trend for good reason. Most people favor some kind of relationship where they can take action according to statistics. They love questionnaires, polls and surveys, and especially contests. Once visitors start to interact, you have them hooked. Engagement deepens when there is the possibility for participation.

Align every content piece with brand values

Everything that is published should speak well of your company, so scrutinize each piece carefully for value. It has to help, not harm, the brand. It has to align with the corporate mission and purpose. If your About Page highlights ease of product use, don’t talk about complexity on the Product page. Make sure your blog iterates the positives that you have established on the website. Use similar wording to make it all clear. Then add the value of good reputation and fabulous service. Don’t hide the benefits! Repeat them often.

Any good e-marketing strategy will work short and long term. Make sure your think ahead and plan for change. Your content is thus adaptive and flexible. You will be able to create new branding over time. The point is to always have a sharp focus and your content will follow suit. There are no shortcuts in this matter. It can make or break success.

Key Principles To Make Influencer Marketing Work

Influencer Marketing

Don’t let influencer marketing get lost in the range of all other marketing tools. It takes some knowhow, however, to make it work. Some companies shine right out of the box, and for others it takes the implementation of certain tactics. Here are a few tips to help boost your influence level enormously.

Focus on engagement rather than size of social following

Some companies are virtual stars when it comes to social media, having this huge, vast realm of followers. But according to the brand content director of LiquidThread, Jeff Wolfe, Its not always about the size of the following, its about the engagement.” In short, it comes down to what people do with content and the types of platforms used.

Make sure the influencer is a fan of the brand

Everyone should be such a social media star! You can if you are authentic and real. You can build a fan base of believers in your company products if you tell it like it is. To become an influencer, you have to have strategies and tactics. You have to link to other, better known, influencers. Any marketer worth his or her salt understands and values the collaborative process. The rule of thumb is to find influencers who like your brand and the story it has to tell.

Meet in the middle creatively

You have to start with a basic goal so you can measure results. Every entrepreneur does it in a different way. When working with others, you may have to meet creatively half way. Going back to Jeff Wolfe, he states that Its making sure the brand, on one side, is being reflected very well in the content and that the influencer, on the other side, is being true to their tone and voice.

No one-night stands with marketing tools

The ideal situation is to find a reliable influencer that will work with you over time. If the relationship is good, you want it to be stable. A one night stand is going to be less than fruitful. Don’t walk away from a good thing: stick with it if it is working. Crafting long-term alliances is the key. You get in a groove together that keeps the ball rolling. The audience will feel the magic, and voila, engagement ensues.

If the principles are clear but you still struggle with “go and get” the influencer process I can recommend a smashing video course from this smiling guy on the pic (not Barack, not Elon and not Bill though). His name is John Corcoran and he’s put up an amazing info summarizing his 20 years of experience working with the top of the top. A little but pricey but worth it if you want build the perfect influencers network around your business with minimal investments.

5 SMM Tips For Small Business Owners

social media marketing is power of a viral campaign

Social Media Marketing: three words for every small business owner. It is important to know how to market your business online. Promoting to the public means Facebook, Twitter, Instagram, and/or Linked In. Each has its own particular parameters reflective of audience tastes and preferences. You simply set up an account and go! It takes some attention and care, but it will yield long-term results. There are five areas to consider:

  1. Social media accounts should be put in place. This is basic small business marketing advice. These accounts will highlight aspects of your company brand and image that you want to stand out. Good, credible content will create connections with buyers. You must appear trustworthy, timely, and interesting. Select the social media platforms that make the most sense for your product or service. We all know which are the most popular. Pick one or two at first to concentrate your efforts. You can later expand.
  2. Great content reigns supreme. This is a top tip in learning how to market your business online. There is nothing more powerful than quality content when crafting a message. Marketing tips for small businesses always start here. Meaningful posts, for example, will get the right responses. Industry leaders will guide you in this area and you can always turn to the professionals for help. There are libraries of social media posts available on line pertaining to special offers, product presentation, image sharing, and the like.
  3. It’s all about sharing. Once your content has been written, it is time to send out the message far and wide. Getting to the right audience may involve some paid or free advertising. Don’t overlook the tools of the trade when it comes to small business marketing. Perhaps you have heard of “boost your posts” on Facebook. This works in newsfeed placement! As for LinkedIn, watch for “sponsored updates” through which you can share valuable content.
  4. Monitor and analyze. You can’t go forward until you know what has been effective. Which posts were most read and shared? Which ones bombed? How do the numbers look for various social media platforms? Use Google Analytics when you can to see which sites are garnering traffic. Reuse your best posts for intensification of your message. Rewrite weak ones for a better strategy.
  5. Get followers. This means developing a larger and growing community for your product or service. It will happen if you have the right social media profile and content for your target market. It is magical when sharing happens. Traffic will ensue. Social media platforms lend themselves to customer rapport and response. You can become a real presence if you work at it. It is all about engagement with the public and immediate interaction. This is the essence of how to market a small business.

7 Ways To Promote And Advertise Your Small Business For Free

Saving money is always a good thing (“money saved is money earned!”). You have to invest, of course, when you market a small business, but there are unpaid ways to go about it to maximize its effect. Anyway you can get out your message falls into the category of small business marketing advice and that means learning how to market your business for free. Today we are covering 7 strategies that you might find useful if you want to promote your business without spending a dime:

  1. Website options: businesses of all sizes need branding and an image. This comes from a well-conceived website. You can provide information, reasons to buy, and easy ways to place an order. In effect, your “store” is open 24/7. But not just any website will do. Web pages must be easy to read the total site very navigable. They must include relevant testimonials and links. It is all about hassle-free shopping online. When in doubt, consult the pros for ideas and strategies. A great landing page is worth its weight in gold. This is the beginning of a free advertising campaign.
  2. Blogging benefits: establishing connections with bloggers can really boost traffic. If you share the same audience, then this person is a candidate. You can write guest posts or even advertise—often at no cost to you. People are always on the lookout for new and interesting content. Give it to them in spades! They will thank you for linking to your website and helping foster your branding.
  3. Be newsworthy: if your product or service dovetails with the news, you can sneak in some free promotions this way. Headline news is your best bet, but use any means possible to get out the word—for free. Send out press releases so the media will take note of your existence. Tie in what you do with what is happening currently in the news and/or trends. It is all about spreading your content in any and all directions possible.
  4. Reviews are valuable: there is nothing like a good review or testimonial when marketing a small business online. Satisfied customers are pure gold in print. There is nothing wrong with asking for these whenever possible. Most people will be kind. Consult Yelp for ways to get write-ups effectively.
  5. Barter when you can: a contra arrangement should be among the top tips for small business marketers. Exchanging posts, blogs, and the like can be effective, while it is also free. No money need change hands. What can be better! Web sites that share an audience are good candidates. You can take turns with special promotions and exchange all kinds of content and messaging. A banner or advert is within the realm of possibilities.
  6. Don’t forget to network: among the best freebies is networking. Make a list of relevant organizations or individuals who share your business field. Everyone is into this no-cost way of marketing these days, so take advantage to spread the word. You might partner on an event, on or offline, or provide speakers and bloggers. There are endless freeways to a network.
  7. Public relations possibilities: PR by its very nature is gratis and part of the basic how-to of advertising your business for free. Sending out press releases announcing news about your product or service will likely get you mentioned for no cost. This is the difference between public relations and advertising. People find PR to be very credible so don’t overlook this vast realm, which includes blogging. You can do it in place of or alongside any ad campaign underway. Contacting the press for PR is called pitching and it is highly effective. Writers are always looking for good, credible content.

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